Which Competitive Intelligence & Market Analysis talent is the most critical to possess? I apologize for the length of this message. It would be shorter if I had more time. “
Therefore, what is the most critical piece of competitive intelligence and market analysis talent to possess? To be sure, there are a variety of necessary talents, and the most critical ones will undoubtedly be controversial. Nonetheless, the papers provide our perspective on the issue.
Recently, we chatted with a new customer. They had just invested a sizable sum in a big security/corporate intelligence firm. They received a large market study brimming with brilliant phrases and reams of data. And they had them professionally cleaned (their words, not ours). The partner sells the work, and the recent graduate does the task. They received no responses. Much of the issue stemmed from the project’s planning. Clearly, there was no definition or debate on the following:
What do they want to learn? Why are they interested in learning it? How do they intend to use it? What questions were they attempting to address? We have discussed this in previous pieces, but the scenario as a whole got us thinking.
What is so exceptional about genuine insight? We find that covering the report with doughnut charts, graphs, and smart use of tools for the sake of it is fashionable. That is all well and good. However, this contradicts most of what is admirable in genuine insight.
What is Competitive Intelligence?
Competitive intelligence is the process of locating, categorizing, and critically analyzing data. to make sense of what is occurring and why it is happening. Predict what will happen and provide alternatives to assist you in controlling the result. Competitive intelligence provides assurance, a competitive edge, insight, growth, and security. Simplicity is critical while developing competitive intelligence. Organizing the data into its essential elements After that, it’s a matter of breaking it down into smaller, more manageable bits. Taking a sometimes-complicated issue and distilling it into a succinct but compelling statement. A message more likely to stick in someone’s mind than the children’s song “The Wheels on the Bus.”
The fact is that it makes no difference how we discover intelligence. Or the intelligent systems we employ to keep an eye on the competition. Neither did the business analytical techniques we utilized to identify market prospects. It’s also not about how intelligent we seem. The most critical tool is to gain access to your audience’s thoughts. Encourage them to reflect, stand, and pay attention. Make them aware of the danger and reward.
In the vicinity of their ears Develop an awareness of the area between your audience’s ears. If you do, you have successfully carried out your role as a competitive intelligence practitioner.
Yes, everything you’ve accomplished should be examined and validated. And if the audience wants specifics, wonderful. It is present but not prominent. Consider yourself insane if you believe that. Consider the last time you saw a film that you liked. Have you gone through the script to ensure that it is accurate? The objective should be to simplify the message in order to maximize its effect. If someone questions the question, you will have the data to support it.
Thus, “We discovered that this would occur, and these may be the alternatives available to you.”
Avoid oversimplifying your message or creating something that bears no similarity to your work. Your credibility may suffer as a result, and the insight may be discarded.
It’s not difficult. Have you read the report’s 300 pages? If your message is too convoluted, it will confuse and eventually enrage your audience. They will be perplexed and will need to spend time debating the implications of risking the business’s profit. And once again, the bin will be used.
How do you convey the message that will strike them square in the face? The foundation of great intelligence is truth. Each exceptional work offers a unique point of view. However, if that perspective does not include the truth, it is immediately dismissed. Regardless of how many graphs you provide to demonstrate it.
That is why conspiracy theories continue to exist. They have a grain of truth. The truth then blossomed into something that bears no resemblance to what occurred. To put it simply, if you do not think it is true, how can your audience?
Make an effort to keep things simple. Typically, the thread that leads to the truth in competitive intelligence is the same. By maintaining a straightforward approach. You can do this by utilizing OSINT tools, artificial intelligence, mapping technology, scraping tools, and monitoring software. However, there are situations when a piece of paper and a pencil are essential. and enquiring as to who might be able to answer the question and then speaking with them. Simple, though hardly used. And we, too, are guilty of this.
At times, being overworked and pressed for time distracts and blinds us to simplicity. We need to take a step back and examine it from a different perspective. Simply said, the difference between valuable and worthless understanding is the truth. That is why, if you are going to use a cover story or tell a lie to help you remember, it should be as accurate as possible.