Packaging

Packaging is diverse; people usually use it to protect items and convey information about products and brands. However, some products people want to get shipped to their doorsteps confidentially. There could be several personal or professional reasons behind the preference of brands for this packaging solution. Discreet rigid boxes have become an ideal choice for brands for such types of products. This smart packaging and shipping concept reveals no information about the product and the items inside. This discreet shipping and packaging concept is specifically more helpful for eCommerce brands. Let’s explore this shipping and packaging concept and how it serves both the brands and customers.

Discreet Rigid Boxes Grab Less Attention

The major goal of these custom packaging boxes is to make the products less attention-grabbing. So, no one would pay deep attention to checking the contents inside the packaging. This is why this packaging is usually kept as simple as possible. In particular, nothing is printed outside the box. There are a few reasons why discreet rigid boxes grab less attention than other types of packaging.

First, they tend to be smaller and more bite-sized, so they may not be as visible on store shelves or during shipping. Second, they often have more muted colors and designs, which makes them less eye-catching. Finally, they often have less branding and marketing materials, making them seem less important or valuable. However, a company can still include some information like a brand’s tagline inside the box. 

Discreetness Without Highlighting Secrecy 

Keeping the products secret and noticeable is always challenging. Buyers usually prefer keeping secrets for some products from family members and close friends as well. However, the practices that make the custom rigid boxes more interesting in this regard are avoided. A way to be discreet is to avoid using terms like “discreet” or “secret” in the packaging or any communication about the product. If you are looking for discreet products with packaging without highlighting the secrecy aspect, then use packaging that is not transparent.

A Surprising Gift Box For Loved Ones

Discreet packaging for shipping is not limited to adultery or other products that people want to keep secret. Another purpose for which several people personally request the brands to use discreet packaging is the sharing of gifts. Usually, rigid gift boxes serve this purpose. People want to amaze their loved ones with the unanimously received packages containing gifts inside. It could happen between a couple, siblings, close friends, etc. People wait for the part when the real gift is revealed after unboxing the package and information cards that are placed inside. People could ask the customized gift brands for any complementary or welcoming notes inside them. Therefore, such discreet packaging also spreads love between the people and serves other needs. 

Protection For High-Value Products

Theft or damage to expensive products is a real concern for most people. Therefore, most people try to avoid ordering something expensive like jewelry online because it is too expensive. Anyone can notice the brand name and can guess quickly about the products that it deals in. Rigid setup boxes manufactured under the discrete packaging theme eliminate the chances of such happening. Usually, the brands prepare a fake box by filling it with random stuff like foam, toys, etc.

Even the delivery guy would consider that product inside the box as random stuff. Only the product manufacturer and the buyer know the package’s reality. One can reach the primary product after removing some additional layers added for safety. This technique also saves expensive products from physical damage. 

Ways To Make Rigid Boxes Discreet 

There are several techniques by which a brand can be discreet with the rigid boxes or any other packaging type it is using. It is vital to consider the approaches that could make it a regular order from the customers. For example, printing statements like “Thanks For Your Order” works better in this scenario. Such statements make a package a bit formal and discreet simultaneously. These generic statements also lift the product’s perceived value and do not make it less desirable for the people.

Concurrent Benefits And Barriers 

Knowing the whole impact of this packaging on eCommerce brands is vital. The discreet rigid setup boxes possess both perks and drawbacks for businesses. A brand can win the trust of consumers on one side. On the other hand, they would lack the branding aspect. A major benefit is reducing the stigma associated with adult products. It helps in the widespread acceptance of such products, and people can get what is essential for their health, for example, medicines or other items.

We can conclude that the discreet rigid boxes offer several benefits to buyers and businesses. But, this packaging and shipping process involves some limitations as well. However, the level of secrecy, safety, and protection it offers lower the impact of barriers it faces. Thus, a brand dealing in sensitive and precious products can use it to gain more sales and bond with its loyal customer base.

By Mannan

Business Hub News

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