Smaller firms that operate on a regional scale rather than national ones require local SEO services. Local businesses demand high-quality SEO services to rank in the local area. This will increase their sales and traffic in their region. Local SEO focuses on appearing on SERPs in a specific location, whereas national SEO focuses on ranking queries within the country. This strategy comprises marketing your products, brand, and services to local leads and customers.
Optimizing your business for local SEO means increased website traffic, leads, and engagements because the method is more appropriate to your local consumer base. Consider this focused strategy a method for helping you compete effectively against bigger national corporations with boundless resources.
You may negate the advantage of larger businesses that habitually optimize for broader keywords and rely on brand awareness, rather than value propositions, to bring visitors by focusing on specific local-SEO to-dos.
Here are the top four techniques to make your local SEO campaign a success.
Create a Google My Business Account
The most efficient strategy to rank higher on Google Maps and achieve visibility in Google Search local results is to optimize your Google listing (also known as your Business Profile). To access your business profile and make these changes, you’ll need a Google My Business account. Information about your business will get uploaded to your Business Profile and appear in Google Search local results, the Google Search Knowledge Panel, and Google Maps once you finish the steps on your Google My Business account dashboard.
Make sure to do the following to optimize your Google Business Profile:
- Create a Google My Business account and authenticate the business’s ownership.
- Provide up-to-date and reliable information
- Include your logo, business hours, acceptable payment options, the service or product you sell, and several pictures.
- Encourage your customers to post an online review of your business.
- Genuinely respond to customer feedback.
- Use the Google My Business dashboard to publish posts (announcing items, events, and special offers) to your Business Profile.
Get Regular Reviews from Happy Customers
Getting your clients to leave positive reviews for your business improves your Google My Business ranking and encourages additional local customers to shop with you.
Here are some ideas for attracting people to leave reviews on your website:
- Send a post-purchase email or text asking consumers to submit a review (but only after you’ve screened them via an internal poll to ensure you’re not approaching unsatisfied customers)
- Ask for a review in person after a sale
- Professionally respond to current reviews, thanking reviewers and addressing problems in unfavorable reviews.
Optimize for Voice Search
Reports suggest that voice search will increase dramatically in the coming years. As a result, optimizing how people ask queries while speaking into devices, rather than how they type out their searches, is critical in local SEO services.
Your clients use more long-tail keywords when conducting voice searches than regular searches. Therefore, you’ll need to alter your content’s SEO services to match the more conversational tone of someone speaking. In addition, you’ll need to account for traditional question starters, for example, who, when, where, what, why, and how.
When optimizing for voice, it’s also critical to consider user intent, as these searches get conducted when the user needs specific information. For instance, when customers ask Alexa to convert teaspoons to cups while baking, they want a speedy and helpful response. Similarly, if a potential consumer uses voice search to inquire about your business’s hours, you should be able to provide that information quickly.
Create Content Based on Local News Stories or Events
Nothing beats creating material that speaks to or is directly related to a local issue for the attention of your local customers. The best SEO company in Pune, Mumbai, Chennai, etc, can help you effectively by creating content based on local news, events, etc for your business.
The following are some examples of strategies:
- Creating movies promoting local charities or causes that your business supports
- Writing blog articles about local news topics, activities, or events
- If you serve distinct sections of a region, create location-specific web pages on your website with high-quality local information.
- If you have one location, you’ll need to create an “About Us” page that focuses on local, relevant content.
SEO is evolving at a rapid pace. That’s why it’s critical to stay on top of local SEO every time. By following these actionable items, you’ll ensure that your local business benefits from lucrative local searches and has a strong foundation for when new SEO capabilities are launched. But if you don’t have the time or resources to adopt these changes, a local SEO audit or a small business SEO services provider may be a good option.
Author Bio: Rudra Kumar is an Assistant General Manager of Search Operations at Techmagnate with more than 10+ years of experience in search engine optimization. He has helped many businesses to grow revenue via search engines using his strengths.