What Can the Best Email Newsletter Do for Your Business?
Simply said, an email newsletter is a handy tool that may aid in the promotion of a product or service. A marketing newsletter is an excellent tool to educate & engage consumers and clients. In addition, a corporate newsletter may assist your business to develop a strong connection with its email subscribers.
The inbox of your average consumer is prime real estate. Competition to catch the eye of the consumer is intense. Despite the upsurge of other marketing channels such as social media, email newsletter marketing remains the preferred channel for businesses.
But, while email remains an important marketing channel, today’s consumers are savvy and demanding. They are concerned about their email experience and will mark a message as spam if it offends them even slightly. Consumers today want to consume email that is personalized, relevant, and offers real value.
If you are considering starting an email newsletter, the following tips will guide you.
1. Make Subscription Easy
The average Internet user has the patience of a hungry infant. If your subscription form has more than two fields, most will abandon the process. Users want to sign-up quickly and get access to the information you have promised but will promptly close the page when you start asking them for dates of birth and addresses. Limit your subscription form to a name and email address.
2. A Welcome Email is Mandatory
Shoot them a short welcome email newsletter once they confirm their email address to reassure them. If you have a special offer of some exclusive content to share, even better.
3. Keep Brand Consistency
The look and feel of your Email newsletter should match your brand. This applies to colors, logos, fonts, and images used within the newsletter. Brand consistency has a positive impact on brand recognition.
4. Personalize the Newsletter
While it may not be practicable to tailor every email to all subscribers, it is possible to segment your subscribers demographically, geographically, and by behavior. And, you can break these down into smaller units so that you end up with small groups of subscribers who are almost homogeneous in terms of interests, behavior, or some other metric and tailor the message to each of these groups.
5. Automate Email Newsletter
It goes without saying that the entire process needs to be automated. Newsletters must go out at the right time or when triggered by behavior from the subscriber. To do this, you will need to invest in a good email marketing tool such as Get Response, MailChimp, or Markets.
6. Perform A/B testing
A/B testing, often known as split testing, is a unique marketing method that enables you to evaluate several versions of a marketing campaign.
Emails, website pages, YouTube videos, and other marketing materials may be split-tested.
Here is an example of A/B testing in email marketing. Assume you have two subject titles for the same email and want to know which performs better. You will monitor engagement data during the campaign to decide whether an email message is more successful.
Each A/B test should only examine one variable at a time. Attempting to evaluate several variables might make it difficult to establish why one email was more effective than another.
7. Create an Editorial Calendar
You need to send out the newsletter regularly and plan the content. The danger of long gaps in between newsletters is that subscribers may forget who you are and mark you as spam. As a general rule, publish at least once a month and no more than once a week. Having an editorial calendar also allows you to plan your content in advance and have a big picture of your campaign.
8. Have a Mobile Strategy
Most people these days consume email on handheld devices so your newsletter design must incorporate mobile-friendly design elements especially if it contains images, graphics, and tables. You may need to enlist some help for this if you find the technical aspects complicated.
9. Include Social Share Buttons
Make it easy for subscribers to share your newsletter on social media by including sharing buttons. For mobile, include share buttons that launch instant messaging applications like WhatsApp. This will improve your reach and deliver more subscribers with little effort.
10. Understand How Spam Works
The first rule to avoid being thrown into the spam folder is to understand how spam works. To avoid being blacklisted, ensure you only send emails to people who have subscribed to your mailing list. That’s the golden rule. But, over and above that, you must go the extra mile and make it easy for people to unsubscribe.
Every email that goes out must contain information at the bottom of the page letting people know they are receiving the email because of a subscription they signed up for, and, letting them know how to unsubscribe.
Despite the popularity of social media and its place in content marketing, email remains the most popular form of communication. Ignore it at your own peril. While social media has grown in leaps and bounds, email remains the King of sales due to its flexibility when crafting the message. This is unlike social media where you are limited to a set number of characters or only a small portion of your message is visible.
Take advantage of email marketing today with these tips. And, let’s leave you with one more statistic to mull over, 72 percent of people check their inbox more than six-time daily.
Email Marketing Tips Conclusion
Email newsletter marketing is a popular and successful method for reaching clients worldwide. It may take some time to understand the most effective client engagement tactics, but once you have mastered email marketing, your business will certainly enjoy the benefits. Start using these strategies immediately to increase your business’s impact and exposure.