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The internet has quickly entwined itself in our lives to the point where a stable internet connection has become a basic necessity. Whether you’re checking your bank balance via digital banking or watching your favourite show on a digital streaming service, we rely on the internet for many of our daily activities. This has caused a surge of broadband offerings and deals from different providers, giving us more choice than ever before in terms of how we connect to the internet.

In this article, we’re going to look at some of the advantages of broadband internet and how it has improved our ability to use the internet in our day-to-day lives.

What is broadband internet?

Broadband internet is a type of internet connection that uses a wide band of frequencies to transmit data to internet-connected devices. There are two main types of broadband connection – wireless and wired. Both types deliver high-speed internet connections that allow us to enjoy live streaming, video conferencing and other modern conveniences that require a consistent, high-speed internet connection.

Why is broadband internet so popular?

Broadband internet has grown in popularity due to its availability and affordability. Although it was initially a pricey way to connect online, as providers continued to develop networks and infrastructure for broadband internet across the UK, prices began to drop significantly.

Moreover, as providers rolled out new internet exchanges and laid new internet lines across the UK, it became more readily accessible to people outside of larger cities. Over 97% of the UK now has access to superfast broadband internet. This extra accessibility made it feasible for rural communities to enjoy broadband internet access without paying high fees for dedicated internet lines.

Another reason that broadband internet has become so popular is that our modern tastes for internet access have grown. More people than ever before solely using digital streaming services for entertainment to watch their favourite movies or television shows. Similarly, the rise of working from home means more people require a strong, stable internet connection to perform their work duties, attend video conferences and more.

What are the advantages of broadband internet?

There are a number of advantages that broadband internet offers individuals and companies looking to get online. Below are some of the main advantages of broadband internet:

Fast internet speeds

One of the biggest advantages of broadband internet is that it offers excellent internet speeds across the board. Across the UK – even in rural areas – broadband speeds are rated as superfast for over 97 % of the population. This means that broadband speeds exceed 24 Mbps, which is fast enough to use the internet to its full potential and let users watch high-quality video content or live stream without issues.

Reliable connection

Another big advantage of broadband is its reliability, especially compared to alternative options like dial-up internet. As you’re connecting to the internet through dedicated cables, you’ve assured much greater reliability in terms of connectivity. What’s more, most broadband providers are quick to remedy any issues with the broadband connection if there is a problem, so there’s little worry about long-term outages for broadband users.

Availability

Over 28 million households across the UK have access to superfast broadband, so it’s an incredibly widespread technology. This incredible availability means that users are spoiled for choice in terms of broadband providers and they get to enjoy full access to high-quality, fast internet connections. The infrastructure surrounding broadband is now well-established, which means that almost every household across the UK can choose to sign up for superfast broadband.

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